Resume

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Ariana Coleman

Marketing Professional & Freelancer

I am an experienced marketing professional and freelancer who is always seeking new opportunities to utilize my full breadth of knowledge in media and marketing including SEO/analytics, blog writing, social media, email marketing, brand design, and website development.

Freelance Inquiries HERE

Table of Contents

  1. Introduction

  2. Contact Information

  3. Platforms & Skills

  4. Work Experience

Resume

Platforms

  • Squarespace

  • WordPress

  • Wix

  • Photoshop/Adobe Suite

  • MS Office Suite

  • Google Suite

  • Magento

  • JustUno

  • Dynamic Yield

  • Bluecore

  • Mailchimp

  • Klaviyo

  • Slack

  • Yotpo

  • Tailwind

  • AHREFS

  • Canva

  • Procreate

  • iMovie

Languages

French - Conversational fluency

Contact

Email: aricoleman96@gmail.com

LinkedIn: www.linkedin.com/ariana-coleman

Instagram: @ari.elyse.coleman

Skills

  • SEO

  • Google Analytics

  • UTM Tracking

  • Social Media Strategy

  • Website Copy

  • Blog Writing

  • Pinterest

  • Twitter

  • Instagram

  • Facebook

  • Reddit

  • Tik Tok

  • Email Creation

  • Photo/Video Editing

  • Market/Competitor Research

  • Scheduling

  • Reporting

  • A/B Testing

  • Customer Service

  • Graphic Design

Experience

SR. DIGITAL CAMPAIGN SPECIALIST

CLOTHING SHOP ONLINE | SEP. 2021 - PRESENT

WWW.CLOTHINGSHOPONLINE.COM

  • Brings forth a deep understanding of branding, visual design, and digital marketing.

  • Track, analyze, and report data on digital marketing campaign performance.

  • Analyze past marketing initiatives and revamp the company's marketing efforts to keep readers and attract new ones.

  • Coordinate mailings, marketing materials, and website content.

  • Set digital marketing strategies using all necessary tools (e.g. website, emails, social media, and blogs).

  • Analyze web traffic metrics and suggest solutions to boost web presence through top-funnel/awareness tactics such as search, display ads affiliate/influencer marketing, and social channels.

  • Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends

  • Build strong clients relationships through social media interaction

  • Liaise with Ecommerce, Paid Media, Design, and Content teams to optimize customer experience and ensure brand consistency.

  • Establish the end-to-end digital marketing capabilities and strategy that align with the needs and goals of the businesses.

  • Facilitate paid media strategies and creative design through industry research, product performance, and customer research via our CRM.

DIGITAL MARKETING MANAGER

ONE BY WANKAYA | JULY 2020 - PRESENT (1 YEAR)

WWW.ONEBYWANKAYA.COM

  • Maintain professional social media account management.

  • Exhibit strong knowledge of hair care and hair care products.

  • Monitors ONE’s accounts and maintain a positive social image for the ONE company including full-time engagement with consumers on social media platforms.

  • Conducts daily posts and/or other forms of communications regarding the product and website through social media and/or other forms of online media outlets.

  • Build social media following and community through engaging posts, consistent posting, paid social efforts, and weekly email newsletters.

  • Increase website sales and traffic to the website, and increase site retention through engaging blog posts, seasonal promotions, and an onsite quiz.

  • Gather customer information through our onsite hair quiz in order to better market to individual customers and provide specialized hair care plans and packages.

  • Recruit Influencers and Ambassadors who align with the ONE by Wankaya brand and vision.

MARKETING COORDINATOR

CLOTHING SHOP ONLINE | OCTOBER 2018 - SEP 2021 (3 YEARS)

WWW.CLOTHINGSHOPONLINE.COM

  • Oversees the creation of weekly emails from briefing to execution by communicating with copywriters and web designers.

  • Create email audiences within Bluecore audience builder, build emails in Bluecore, and report the performance of emails in weekly email reporting.

  • Write monthly B2C blog posts utilizing WordPress focused on crafts, fashion, and lifestyle.

  • Utilizes Ahrefs, Google Analytics, and Google Search Console to track post and keyword performance metrics.

  • Manage social media channels such as Facebook and Pinterest and oversee media copywriting, brand voice, and growth.

  • Facebook page likes have grown from 7,204 followers to 15,327 (74.97%) since taking over social media channels in October 2018.

  • Increase Organic Social Media revenue by 531.72% since taking over the responsibilities of social media in 2018.

FREELANCE WRITER & SOCIAL MEDIA COPYWRITER

SELF-EMPLOYED | AUGUST 2017 - PRESENT 3 YEARS)

  • Organize content calendar to schedule client projects efficiently and with minimum overlap

  • Communicates with clients to workshop content ideas that will reflect their current or desired brand voice.

  • Perform keyword and topic research to see what type of content pieces are ranking well within Google.

  • Worked with remote clients both nationally and internationally to increase traffic to their websites and increase their organic search ranking within Google.

  • Collaborated with jewelry and clothing brands, such as EARA Clip-On Earrings, to update their website copy and create informative blog posts relevant to their brand.

PRODUCTION INTERN

JUNE 2017 - JULY 2017 (1 MONTH)

  • Assist in prepping production for the creation of iRobot's Roomba commercial

  • Collaborate with a crew of 40 members on a 6-day production shoot

  • Collect talent contracts, expense reports, and petty cash envelopes from cast and crew members

  • Attend casting calls, color correcting appointments, video editing sessions, and voiceover sessions