Turning marketing dreams into reality—one innovative campaign at a time!
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Analytical Skills
Proficient in leveraging data analytics tools, including Google Analytics and CRM systems, to derive insights from campaign performance, forecast trends, and optimize marketing strategies for improved ROI. Skilled in A/B testing and interpreting metrics to enhance audience targeting and engagement.
What I Provide
Campaign Management
Expertise in planning, executing, and optimizing multi-channel marketing campaigns, including paid search, display advertising, and social media initiatives. Successful in managing comprehensive launch plans for multiple brands and promotions, ensuring alignment with revenue goals and market demand.
Creative Development
Strong background in developing innovative marketing content and collateral, including email campaigns and social media assets. Experienced in collaborating with creative teams to generate compelling visuals and messaging that resonate with target audiences, resulting in significant engagement and revenue growth.
Digital Advertising Proficiency
In-depth knowledge of digital advertising platforms such as Google Ads, Bing, and Meta, with a focus on managing and optimizing campaigns for maximum performance. Demonstrated success in implementing advanced strategies like Performance Max and Smart Shopping to drive new user acquisition and improve conversion rates.
Brand Partnership Management
Proven ability to establish and nurture partnerships with brands and agencies, facilitating co-marketing initiatives and affiliate marketing collaborations. Effectively orchestrated promotional events and campaigns that enhance brand visibility and drive mutual profitability.
Mentorship and Team Leadership
Experience in mentoring and leading marketing personnel, guiding interns and team members in executing marketing programs, defining success metrics, and enhancing their professional development. Skilled in fostering a collaborative team environment to achieve marketing objectives and campaign success.
Howdy!
My name is Ariana Coleman, and I am a results-driven marketing professional with extensive experience in growth marketing, creative, and performance strategy. I focus on driving impactful brand launches and optimizing paid media campaigns to exceed revenue goals.
Let’s Chat!
Interested in working together or just connecting? Fill out some info, and I’ll be in touch ASAP!